Marketing And Management Of Innovations

Marketing and Management of Innovations is an academic journal dedicated to marketing and management strategies for innovative products and services. This journal aims to provide a platform for scholars, researchers, and practitioners to share and discuss the latest research findings in innovation management and marketing. The journal covers various aspects of the innovation process, including market analysis, consumer behavior, brand management, new product development, and business model innovation. By publishing high-quality research articles, journals have promoted the integration of theory and practice, and have had a positive impact on the development of innovation management.

The characteristics of this journal lie in its in-depth exploration of innovation management and marketing fields, as well as its attention to emerging market trends and technological changes. The journal encourages interdisciplinary research, including economics, psychology, sociology, and engineering, to comprehensively understand the performance of innovation in different markets and cultural contexts. In addition, the journal also focuses on the internationalization and globalization challenges of innovation management, as well as how to effectively push innovation to the market. The magazine has made significant contributions to academic research and industrial practice in the field of innovation management by publishing cutting-edge research papers. Journal articles typically have high citation rates, demonstrating their influence in the academic community. The open access publishing model enables the research results of journals to be widely disseminated, accelerating the diffusion and application of knowledge.